Small Business Blog

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4 Things Your Small Business Should Have on Its Website

Your website is often the first place potential customers will go to learn about your small business, so it needs to make a strong impression. While certain elements like a logo, SEO-friendly content, calls-to-action, and photos and videos are standard across most sites today, there are a few other features that can take your website from basic to an effective lead and sales generator. Read More ...

6 Tips for Choosing a Website Platform for a Startup

Creating a website for your startup without an HTML background may seem daunting, but fortunately, there are plenty of site-building platforms, from WordPress to Shopify, designed to simplify most of the process for you. That said, how do you go about choosing the right one for your new business? Here are a few tips to consider. Read More ...

How to Minimize Business Disruptions This Hurricane Season

Is your small business ready for hurricane season? Even the briefest interruption can have a big impact on a small business’s operations and finances. And, if your supply chain is disrupted, limited inventory and significant pricing changes could also shake your customers’ trust. However, the good news is that with proactive planning, you can minimize or completely avoid disruptions. Read More ...

5 Intangible Things Every Small Business Owner Needs to Succeed

Starting a business takes more than just a great idea and capital. While things like funding, equipment, and location are important, it's often the intangible qualities—the mindset, skills, and habits—that help determine your long-term success. To learn what really sets successful entrepreneurs apart, we asked several of our SBDC Business Advisors about the assets they believe are most important for small business owners, and here's what they said. Read More ...

How to Scale a Small Business with Limited Resources

When your small business is seeing immense growth, it’s natural to want to scale to take on new customers or clients to multiply your success. Most small businesses start off operating with limited resources, so you'll likely need to leverage creative strategies to grow effectively and efficiently. Here are a few actionable, low-cost tips you can implement with your business to help it get the boost it needs without breaking the bank. Read More ...

4 Effective Networking Tips for Entrepreneurs

Networking is essential for entrepreneurs preparing to start or grow their businesses. It can facilitate knowledge sharing with others within your industry, open doors to new opportunities, and help you connect with potential partners, employees, and even customers. But, successful networking takes more than just collecting business cards. Whether you’re attending an industry event or making new connections online, here are some key networking tips to build valuable relationships. Read More ...

How to Encourage Customers to Act with Landing Pages

The truth is, even the best marketing campaigns for small businesses can fall flat if your landing page doesn’t inspire action. But here’s the good news—landing pages optimized for conversions can make a huge impact, whether you’re looking to generate leads, sell a product, or encourage sign-ups. Here are some tips for developing a landing page that grabs attention and turns casual visitors into loyal customers. Read More ...

4 Financial Metrics Every Small Business Owner Should Know

As a small business owner, understanding your finances isn’t just about balancing the books—it’s about making smarter decisions that drive growth and profitability. Financial metrics provide valuable insights into your business’s health, helping you track performance, manage cash flow, and plan for the future. But which numbers should you know? Here are some basic financial metrics you should be familiar with as a business owner and why they’re important. Read More ...

2025 Valentine’s Day Marketing Strategies for Small Businesses

Valentine's Day offers a unique opportunity for small businesses to engage with customers and promote giftable products and experiences. Whether you're in retail or professional services, the right marketing strategies can go a long way toward making this holiday profitable for your startup. Here are a few tips to keep in mind as you prepare for the occasion. Read More ...

2025 Small Business Digital Marketing Trends

Digital marketing continues to evolve well into 2025, and small businesses are following suit. From using AI to personalizing content to prepare for the rise of Gen Alpha, this year’s marketing trends reflect a growing demand for authenticity and innovation. Here are a few digital marketing trends emerging for small businesses in 2025 and how you can start taking advantage of them for your business today! Read More ...

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