Small Business Blog

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2025 Valentine’s Day Marketing Strategies for Small Businesses

Valentine's Day offers a unique opportunity for small businesses to engage with customers and promote giftable products and experiences. Whether you're in retail or professional services, the right marketing strategies can go a long way toward making this holiday profitable for your startup. Here are a few tips to keep in mind as you prepare for the occasion. Read More ...

2025 Small Business Digital Marketing Trends

Digital marketing continues to evolve well into 2025, and small businesses are following suit. From using AI to personalizing content to prepare for the rise of Gen Alpha, this year’s marketing trends reflect a growing demand for authenticity and innovation. Here are a few digital marketing trends emerging for small businesses in 2025 and how you can start taking advantage of them for your business today! Read More ...

Choosing a Financial Tool for Your Small Business

Managing finances is one of the biggest challenges small business owners face. From tracking expenses to forecasting cash flow, the right financial tools can make a world of difference in keeping your business organized and running smoothly. But with so many options on the market, how do you know which is the best fit for your business? Read More ...

2025 Tax Webinars for Small Business Owners

As a small business owner, managing taxes is one of the most daunting aspects of running your own business. From understanding deductions and credits to staying compliant with changing regulations, it can be overwhelming to navigate during tax season. To help, the University of Houston Texas Gulf Coast SBDC Network offers a series of recorded webinars on various tax-related topics. You can access them anytime and watch them at your own pace! Read More ...

6 Trends Small Businesses Need to Watch in 2025

The business landscape continues to evolve in 2025, offering new opportunities and challenges for small business owners. From refining digital marketing strategies to embracing the widespread adoption of AI, staying ahead of the curve has never been more important. With increasing consumer expectations, small businesses must adapt to meet these demands and thrive in a competitive environment. That said, here are some of the top growing trends small businesses need to watch in 2025. Read More ...

Developing a Business Plan: 7 Things to Remember

A business plan offers a solid foundation for building a successful small business. It helps you define your business goals, assess the current market, secure funding from interested lenders, and serves as a handy reference guide for making informed decisions to navigate the challenges that may lie ahead. If you want to maximize a business plan's benefits, keep the following in mind as you begin developing it. Read More ...

2024 End of Year Small Business Checklist

As 2024 comes to a close, it's the perfect time for small business owners to reflect on the past year and prepare for the one ahead. Assessing your business's performance and identifying areas for improvement are key steps in this process. But what should this look like? Use this checklist as a guide to prioritize the tasks that will set your business up for success in 2025! Read More ...

How Small Businesses Can Leverage Mobile Spending this 2024 Holiday Season

Mobile spending was anticipated to reach a record $69.8 billion during the 2024 holiday season—a significant portion of the $241 billion total expected from online retail spending. It's evident that more consumers are turning to their devices to shop, so it's become crucial that small businesses optimize their mobile presence. Read More ...

How to Define Your Target Audience

In a highly competitive market, it’s critical for small business owners to identify their target audience. This unique market segment will inform your business’s marketing strategy, product development, and how you engage customers. So, how do you determine who’s a part of your audience? Read More ...

How to Develop Your Skills as a Small Business Owner

As a business owner, continuing education and skill-building are necessary to thrive in today’s competitive and fluctuating business environment. It’s not just for personal growth anymore; taking the time to improve your skills and learn new things can also help you become better at decision-making, adaptable, and even increase your credibility. Read More ...

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