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How to Define Your Target Audience

In a highly competitive market, it’s critical for small business owners to identify their target audience. This unique market segment will inform your business’s marketing strategy, product development, and how you engage customers. So, how do you determine who’s a part of your audience? Read More ...

2024 Holiday Marketing Tips for Small Businesses

'Tis the season of giving...and strategic seasonal marketing! As a small business, the holiday season is a critical period for boosting sales and attracting new customers. But with so many brands competing for customers’ attention as they shop, how do you stand out? Here are some marketing tips to help you stay top-of-mind and drive sales this 2024 holiday season. Read More ...

Leveraging Social Media Trends: A Guide to Growing Your Brand in 2024

Staying relevant on social media can feel like a full-time job, especially with trends that change faster than you can say, “TikTok made me buy it.” But don’t worry—we’re here to help you ride the wave of 2024’s hottest social media trends. Whether you’re building your brand from scratch or looking to revamp your online presence, tapping into these marketing trends will help you stay competitive and keep your audience engaged. Read More ...

How to Create a Memorable Name for Your Startup

According to BigCommerce, it only takes consumers seven seconds to form an impression of a brand. So, to ensure your business stays top-of-mind, it needs a memorable name that accurately reflects your mission, services, and products. So, how do you make one? Here are some tips for creating a business name that represents your startup best while standing out to potential clients and customers. Read More ...

Father’s Day Marketing Strategies for Small Businesses

Father’s Day is a time to celebrate the dads in our lives, but for small businesses, it’s also a prime opportunity to connect with customers and boost sales. While there are ways you can reach prospective buyers throughout the year, why not take advantage of the fact that consumers are prepared to spend upwards of $196 per household on gifts and special outings during the holiday? Read More ...

Gen Z Marketing For Small Businesses

We have put together all you need to know about Gen Z and how to create marketing campaigns aimed at the age group. Read More ...

Hacks to Succeeding With Small Business Video Marketing

In the age of digital media, videos can be an effective marketing tool. Read on to learn how to grow your small business with video marketing. Read More ...

Grow Business Using Email Marketing

If you are looking for a way to grow your business, email marketing can help your strategy. We have put together all you need to know about creating an email marketing strategy. Read More ...

Marketing Tips For Restaurants

Here are five tips on how restaurants can effectively market, inform and stay connected to customers during the COVID-19 pandemic and mandated quarantine limitations. Read More ...

Marketing Trends For 2023

The New Year is here, and so is a chance for your business to get a fresh start on setting new goals. A fresh and refined marketing plan can help your business grow, retain customers, gain new clients, and improve your market reach. Unlock the tools to help your business succeed this year with six marketing trends for 2023. Read More ...

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