SBDC Blog

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How to Encourage Customers to Act with Landing Pages

The truth is, even the best marketing campaigns for small businesses can fall flat if your landing page doesn’t inspire action. But here’s the good news—landing pages optimized for conversions can make a huge impact, whether you’re looking to generate leads, sell a product, or encourage sign-ups. Here are some tips for developing a landing page that grabs attention and turns casual visitors into loyal customers. Read More ...

2025 Valentine’s Day Marketing Strategies for Small Businesses

Valentine's Day offers a unique opportunity for small businesses to engage with customers and promote giftable products and experiences. Whether you're in retail or professional services, the right marketing strategies can go a long way toward making this holiday profitable for your startup. Here are a few tips to keep in mind as you prepare for the occasion. Read More ...

How Small Businesses Can Leverage Mobile Spending this 2024 Holiday Season

Mobile spending was anticipated to reach a record $69.8 billion during the 2024 holiday season—a significant portion of the $241 billion total expected from online retail spending. It's evident that more consumers are turning to their devices to shop, so it's become crucial that small businesses optimize their mobile presence. Read More ...

How to Define Your Target Audience

In a highly competitive market, it’s critical for small business owners to identify their target audience. This unique market segment will inform your business’s marketing strategy, product development, and how you engage customers. So, how do you determine who’s a part of your audience? Read More ...

2024 Holiday Marketing Tips for Small Businesses

'Tis the season of giving...and strategic seasonal marketing! As a small business, the holiday season is a critical period for boosting sales and attracting new customers. But with so many brands competing for customers’ attention as they shop, how do you stand out? Here are some marketing tips to help you stay top-of-mind and drive sales this 2024 holiday season. Read More ...

Leveraging Social Media Trends: A Guide to Growing Your Brand in 2024

Staying relevant on social media can feel like a full-time job, especially with trends that change faster than you can say, “TikTok made me buy it.” But don’t worry—we’re here to help you ride the wave of 2024’s hottest social media trends. Whether you’re building your brand from scratch or looking to revamp your online presence, tapping into these marketing trends will help you stay competitive and keep your audience engaged. Read More ...

How to Create a Memorable Name for Your Startup

According to BigCommerce, it only takes consumers seven seconds to form an impression of a brand. So, to ensure your business stays top-of-mind, it needs a memorable name that accurately reflects your mission, services, and products. So, how do you make one? Here are some tips for creating a business name that represents your startup best while standing out to potential clients and customers. Read More ...

Father’s Day Marketing Strategies for Small Businesses

Father’s Day is a time to celebrate the dads in our lives, but for small businesses, it’s also a prime opportunity to connect with customers and boost sales. While there are ways you can reach prospective buyers throughout the year, why not take advantage of the fact that consumers are prepared to spend upwards of $196 per household on gifts and special outings during the holiday? Read More ...

Gen Z Marketing For Small Businesses

We have put together all you need to know about Gen Z and how to create marketing campaigns aimed at the age group. Read More ...

Hacks to Succeeding With Small Business Video Marketing

In the age of digital media, videos can be an effective marketing tool. Read on to learn how to grow your small business with video marketing. Read More ...

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