Rollo Insurance – Mont Belvieu Branch Expands Commercial Services with Support from Lee College SBDC
For Hilary Childers, growth isn't just about writing more policies. It's about finding smarter ways to serve clients, preparing her business for the future, and ensuring every client is treated personally.
As owner and operator of the Rollo Insurance – Mont Belvieu Branch, Childers has built her woman-owned agency on faith, family, and community. As demand for commercial insurance continued to grow, she recognized an opportunity to expand her business while improving day-to-day operations. To help turn that vision into reality, she partnered with the Lee College Small Business Development Center (SBDC).
Working with Business Advisor Laura Kunefke, Childers received one-on-one business advising focused marketing, office organization, and day-to-day operational efficiency. Together, they identified strategies to raise the branch's visibility, tighten internal processes, and free up more of Childers' time for the client relationships her agency is known for.
One of the first initiatives was creating a structured social media content calendar, allowing the agency to consistently promote its services and connect with current and prospective clients. Through SBDC advising and business training workshops, Childers also learned how artificial intelligence can support that work behind the scenes. For example, drafting and scheduling social media content that is keep Childers brand values and mission at the forefront. The result is less time spent on paperwork and posting schedules and more time for the conversations that serve clients.
"The SBDC one-on-one meetings have significantly helped my business by implementing a social media calendar, which allows me to promote my services more effectively," said Childers. “Additionally, the workshops I attended have deepened my understanding of AI and how to utilize it in the workplace to increase time efficiency. These sessions also taught me how to properly prompt AI to get the specific responses and information I need. I am very grateful for the SBDC; they have been an invaluable resource for my business."
Hilary Childers
Business Owner, Rollo Insurance – Mont Belvieu Branch
For Kunefke, Childers' willingness to embrace new ideas has been a driving force behind the company's continued success.
"Hilary has been intentional about finding new ways to grow her business while continuing to put her clients first," said Kunefke. "She's embraced new technology, invested in learning, and taken the initiative to implement strategies that strengthen both her operations and customer experience. I'm excited to see Rollo Insurance continue to grow and serve even more businesses in our community."
Today, the Mont Belvieu branch has retained five jobs while expanding its commercial insurance services and running a better-organized, more visible operation. Looking ahead, Childers plans to keep growing by serving more businesses throughout the region while using the right tools behind the scenes so her team can spend its time where it matters most: face to face with clients.
Rollo Insurance provides personal and commercial insurance solutions, helping individuals, families, and businesses protect what matters most through customized coverage and trusted local expertise. To learn more about the agency and its services, visit Rollo Insurance - Mont Belvieu.
Toni Carter - Communications Director
September 2026