2. Be Original One of the worst things I see when I look to patronize or connect with another business is if their social media is full of stock photos or is obviously being run by a third party. To me it shows that they don't take pride in what they actually do in their own small business. Show what you do and what a great job you do at it. Seeing someone else's work doesn't make me want to go to you. - Edward Alvarez, Edward A Alvarez, DDS, PC/NYCLaserDentist