Houston SBDC Helps DOGMAN Build a Trusted Reputation
For Nancy and William Attra, building a successful business has never been about quick fixes. It's about creating lasting relationships—both with their clients and the dogs they serve.
As founders of DOGMAN, a Houston-based boutique dog daycare, boarding, and training facility, the Attras have built their business around helping dogs and their owners develop stronger, more respectful relationships through patience, communication, and trust. Along the way, they partnered with the Houston Small Business Development Center (SBDC) to strengthen their business and position it for continued growth.
Working with Houston SBDC Business Advisor Erica Magallon, DOGMAN received guidance to support its long-term business strategy and continued development. Through one-on-one business advising, the company has remained focused on building a sustainable business while continuing to deliver personalized care and training to its clients.
DOGMAN specializes in working with rescue dogs, special-needs dogs, and behaviorally complex cases. The business offers boutique daycare, overnight boarding, temperament evaluations, and family-focused training programs designed to help dogs thrive in a structured, supportive environment. Rather than relying on one-size-fits-all training methods, DOGMAN emphasizes understanding canine behavior and strengthening the bond between dogs and their owners.
Built largely through word-of-mouth referrals and lasting client relationships, DOGMAN has earned a reputation throughout the Houston area for its thoughtful, relationship-based approach to dog care and training.
"Nancy and William have created a business that's built on trust, compassion, and an unwavering commitment to both their clients and the dogs they serve," said Magallon. "Their dedication to continuous improvement and providing exceptional service has helped DOGMAN establish a strong reputation, and I'm excited to see the business continue to grow."
Erica Magallon
Business Advisor, Houston SBDC
Today, DOGMAN continues to provide personalized dog daycare, boarding, training, and behavior services while helping families build stronger relationships with their pets.
To learn more about DOGMAN and its services, visit DOGMAN.
Toni Carter - Communications Director
July 2026
