Creating a Profitable Advertising Game Plan

Generating sales is the fundamental objective to any advertising campaign. And while increased sales may be the objective, that hardly gives you a game plan for execution. Attend this session and walk away armed with what you need to know – types of ads from digital to print to the unconventional, what makes for a good ad, how to evaluate its effectiveness, motivating people to respond, budgeting, plus much more!

Highlights include: 

• What to expect from advertising
• How to structure a good ad campaign
• Calculating your return on ad dollars spent
• Creating compelling ads
• Ad campaign checklist

Target audience: this session is geared to small to mid-size businesses looking to start an ad campaign or revamp their existing one.

Presenter:

Eric Shafer, Chief Marketing Officer, IndoorMedia

Please Note:

Satisfactory meeting room temperatures are difficult to maintain.  Always bring a sweater or jacket to ensure comfort.

No children under the age of 16 are allowed in the workshop.

Only service animals allowed - If you need to bring a service animal with you to a workshop please contact us ahead of time.
 
 

Pay on-line and Save $20!

Pay at the door Price:   $59.00
On-Line You Save:         $20.00
Pay On-Line Price:         $39.00