Creating a Profitable Advertising Game Plan

9:30 AM - 12:00 PM
Location: UH Bauer College SBDC, 2302 Fannin, Suite 200,
Houston, Texas 77002

Registration is no longer available.

Generating sales is the fundamental objective to any advertising campaign. And while increased sales may be the objective, that hardly gives you a game plan for execution. Attend this session and walk away armed with what you need to know – types of ads from digital to print to the unconventional, what makes for a good ad, how to evaluate its effectiveness, motivating people to respond, budgeting, plus much more!

Highlights include: 

  • What to expect from advertising
  • How to structure a good ad campaign
  • Calculating your return on ad dollars spent
  • Creating compelling ads
  • Ad campaign checklist

Target audience: this session is geared to small to mid-size businesses looking to start an ad campaign or revamp their existing one.


Eric Shafer, Chief Marketing Officer, IndoorMedia

Please Note:

Satisfactory meeting room temperatures are difficult to maintain.  Always bring a sweater or jacket to ensure comfort.

No children under the age of 16 are allowed in the workshop.

Only service animals allowed - If you need to bring a service animal with you to a workshop please contact us ahead of time.

Pay on-line and Save $20!

Pay at the door Price:   $59.00
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Pay On-Line Price:         $39.00