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Evaluating Media Choices
9:00 AM - 12:00 PM
Location: UH Bauer College SBDC, 2302 Fannin, Suite 200,
Houston, Texas 77002

In some cases it has become easier and in some cases more difficult for business owners to reach their target customers. Buyers have so many choices in how they prefer to receive their information.  In this session we will review the pros and cons of a variety of different media options and help you decide how each may or may not be right for your business objectives.


  • Media situation analysis – what media is appropriate for whom and when
  • Audience fragmentation – choosing the right media for your audience(s)
  • Pros and cons of various media 
  • Mass media vs. targeted media
  • How to measure advertising effectiveness
  • Cost of advertising across media channels

Target Audience: Business owners who are thinking about taking their marketing budget to the next level with a media buy but who want to be judicious about their ROI.


Mandy de León, Sr. Account Manager, Freed Advertising

Please Note:

Satisfactory meeting room temperatures are difficult to maintain.  Always bring a sweater or jacket to ensure comfort.

No children under the age of 16 are allowed in the workshop.

Only service animals allowed - If you need to bring a service animal with you to a workshop please contact us ahead of time.



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