Building a Winning Website: Messaging, Mobile, SEO, and UX for Small Business Success | Lamar State College Port Arthur SBDC
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| Add to Cart | No Fee |
This workshop gives small business owners and solopreneurs a clear, practical introduction to creating a website that is structured well, communicates effectively, and supports search visibility. Participants will learn the essential pages every small business website needs, how to organize information so customers can quickly understand what the business offers, and the foundational elements that make a site easier for customers - and search engines - to navigate.
The session also covers how to craft strong, customer-focused messaging that helps visitors understand your value quickly and encourages them to take action. We’ll discuss what information matters most on each page and how to write in a way that builds clarity, trust, and relevance.
Building on these fundamentals, the workshop concludes with five web design best practices that directly support mobile usability, user experience, and SEO — helping small businesses create websites that look professional and function effectively across devices.
By the end of the session, participants will understand how to build a website that is clear, usable, and search-friendly, and designed to help them reach their business goals.
Highlights:
- The essential structure of a small business website and the core pages every business should have
- How to write clear, concise messaging that communicates what you do and who you serve
- Simple layout and navigation strategies that improve customer experience
- Mobile-friendly design principles that ensure your site works wherever customers find you
- Five practical web design best practices that support readability, SEO, and conversions
This session is intended for small business owners and solopreneurs who want to strengthen their online presence, improve discoverability on Google, and build the digital foundations needed to thrive online.
Lunch provided.
Presenter:
Dani Nicholson, Founder, Lumiere Strategic Marketing
Event sponsored by:
It is imperative to add sbdctraining@uh.edu to your approved senders' list to be able to receive event confirmations for SBDC events.
Please Note:
Each person attending an event must have their own account. Multiple people may not register under one account.
The SBDC reserves the right to cancel a class for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur, we will use the email you provided to contact you.
Preregistration is highly recommended. If an event is canceled or postponed and you have not preregistered, we will not be able to contact you.
If you choose to register at the door, you will need your mobile device to complete your registration otherwise you will not be allowed to attend.
Satisfactory meeting room temperatures are difficult to maintain. Always bring a sweater or jacket to ensure comfort.
No children under the age of 16 are allowed in the workshop.
Only service animals allowed - If you need to bring a service animal with you to a workshop please contact us ahead of time.
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the Lamar State College Port Arthur SBDC at (409) 985-6531 for accommodations, or if you have questions about this class.
