Email Made Simple in 2026 — Build Your List, Connect with Clients, and Grow Your Business | Houston Center SBDC

During this workshop, you’ll learn how to set up your email list from scratch, choose the right tools for your business, and use simple weekly emails to build trust, deepen connections, and generate consistent sales. You’ll leave with a clear, repeatable system for growing your audience, nurturing your leads, and selling your offers—even if you’re starting from zero. Register now!

Highlights:

• Start your list the right way - Essential tools you need to attract subscribers
• Choose and navigate your email provider - Compare options like Kit, Constant Contact, and MailerLite, and send your first email with clarity and confidence
• Grow your list with lead magnets - Craft irresistible freebies that attract the right audience and build your subscriber base
• Write subject lines that get opened - No gimmicks-just authentic, curiosity-driven lines that resonate
• Structure emails that sell - Learn what to say, how to say it, and when to send it (with practical AI tips)
• Sell premium products and programs- Move readers naturally from free content to high-value offers without being push or salesy

This class is designed for small business owners who want to begin email marketing with confidence and build a simple, effective system for growing and engaging their audience.

Presenter:

Marsha Lynn Hudson- The Queen of Systems
Brand & Marketing Strategist / AI Consultant

It is imperative to add sbdctraining@uh.edu to your approved senders' list to be able to receive event confirmations for SBDC events.

Please Note:

Each person attending an event must have their own account. Multiple people may not register under one account.

The SBDC reserves the right to cancel a class for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur, we will use the email you provided to contact you.

Preregistration is highly recommended. If an event is canceled or postponed and you have not preregistered, we will not be able to contact you.

If you choose to register at the door, you will need your mobile device to complete your registration otherwise you will not be allowed to attend.

Satisfactory meeting room temperatures are difficult to maintain. Always bring a sweater or jacket to ensure comfort.

No children under the age of 16 are allowed in the workshop.

Only service animals allowed - If you need to bring a service animal with you to a workshop please contact us ahead of time.

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the UH SBDC at (713) 752-8488 for accommodations, or if you have questions about this class.