Protecting Your Business with Trademarks | Houston Center SBDC
This event is now closed.

9:30 AM - 12:30 PM
Location: Houston Center SBDC, 1455 West Loop South, Suite 900, Houston, Texas 77027

Registration is no longer available.

Strong trademarks (TMs) can help customers find your business, protect your brand, and serve as your unique identifier. A trademark can be any word, name, and/or symbol. In this session, an Intellectual Property attorney will share concrete strategies you need to know to avoid the distraction and expense of trademark-related mistakes.


  • Selecting a strong TM
  • Reducing infringement exposure
  • Structuring TM ownership for the life of your business
  • Building the case for registering and maintaining a strong TM
  • Policing your TM

This presentation is for individuals interested in learning how to: (1) use a trademark in their business while minimizing liability for infringement of someone else’s trademark, (2) take actions to develop and adopt a strong trademark in a business, (3) develop materials that support a state or federal trademark registration, and (4) police their trademark rights.


Anne Culotta, PhD, MBA, JD, LLM, Attorney, Culotta Law Firm, PLLC

It is imperative to add to your approved senders' list to be able to receive event confirmations for SBDC events.

Please Note:

Each person attending an event must have their own account. Multiple people may not register under one account.

The SBDC reserves the right to cancel a class for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur, we will use the email you provided to contact you.

Preregistration is highly recommended. If an event is canceled or postponed and you have not preregistered, we will not be able to contact you.

If you choose to register at the door, you will need your mobile device to complete your registration otherwise you will not be allowed to attend.

Satisfactory meeting room temperatures are difficult to maintain. Always bring a sweater or jacket to ensure comfort.

No children under the age of 16 are allowed in the workshop.

Only service animals allowed - If you need to bring a service animal with you to a workshop please contact us ahead of time.

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the Houston Center SBDC at (713) 752-8488 for accommodations, or if you have questions about this class.


Anne Culotta

Anne’s practice is a one-stop shop for new product and service commercialization. Anne has experience in IP registrations, IP transactions, valuation and agreements, competitive analysis, and business planning and entity formation. Anne researches and publishes on what happens to intellectual property in financial distress and bankruptcy. Anne worked for ExxonMobil and Halliburton in a non-lawyer capacity and the University of Texas Medical Branch. Anne’s technical experience includes small molecule synthesis and characterization, fuel and lubricant additive development, oil field chemicals, rubber cure chemistry, polymer extrusion, statistical design of experiments, breathable, barrier and stretch film development.


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