How to Identify Your Target Market | Houston Center SBDC

10:00 AM - 12:30 PM
Location: Houston Center SBDC, 1455 West Loop South Suite 900, Houston, TX 77027
Add to Cart $39.00

As a business owner your success depends heavily on how well you know and understand your target market.  You want to know everything you can about them; their demographics, buying habits, brand affinities, social media habits, and even their hopes and dreams.  This will allow you to sharpen your marketing and sales focus and grow your business more efficiently.  Attend and walk away with the tools to create your own personal customer avatar.   


• Pinpoint your unique selling proposition
• Identify and segment your ideal customer
• Use data to create a customer avatar

Target Audience -  Business owners who have been in business for a year or more.


Shahara Wright, Esq. Author, Speaker, Business Development Strategist, and Business Lawyer, The CEO Effect, LLC.

It is imperative to add to your approved senders' list to be able to receive event confirmations for SBDC events.

Please Note:

The SBDC reserves the right to cancel a class for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you.

Pre registration is highly recommended. If an event is canceled or postponed and you have not pre registered we will not be able to contact you.

If you choose to register at the door you will need your mobile device so you can use it to complete your registration otherwise you will not be allowed to attend.

Satisfactory meeting room temperatures are difficult to maintain. Always bring a sweater or jacket to ensure comfort.

No children under the age of 16 are allowed in the workshop.

Only service animals allowed - If you need to bring a service animal with you to a workshop please contact us ahead of time.

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the Houston Center SBDC at (713) 752-8488 for accommodations, or if you have questions about this class.