Selling Through Partners | Houston Center SBDC
This event is now closed.

9:30 AM - 11:30 AM
Location: Houston Center SBDC, 1455 West Loop South, Houston, TX 77027

Registration is no longer available.

Selling through a non-direct channel can be a significant part of a well-designed sales strategy.  However, identifying the type of partner to work with can be a challenge.  Join us in person as we discuss the various types of channel partners, the pros, and cons of each type of relationship, and what to look for in a successful partnership.  


  • Understanding the different types of partner relationships
  • Pros and cons of channel partnerships 
  • How to find and evaluate the right partners
  • Basic structure of a channel program 

Target audience: This class is for business owners and sales leaders who are considering building a channel sales program or evaluating a non-direct sales approach.  



Neal Benedict, President, Silver Brick Sales Solutions

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Please Note:

The SBDC reserves the right to cancel a class for insufficient enrollment, weather emergencies, and other unforeseen circumstances.  Should a cancellation occur we will use the email you provided to contact you.     

Pre registration is highly recommended. If an event is canceled or postponed and you have not pre registered we will not be able to contact you. 

If you choose to register at the door you will need your mobile device so you can use it to complete your registration otherwise you will not be allowed to attend.  

Satisfactory meeting room temperatures are difficult to maintain.  Always bring a sweater or jacket to ensure comfort.

No children under the age of 16 are allowed in the workshop.

Only service animals allowed - If you need to bring a service animal with you to a workshop please contact us ahead of time.

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the Houston Center SBDC at (713) 752-8488 for accommodations, or if you have questions about this class.