According to a new research study conducted by Edelman and LinkedIn, thought leadership content plays a critical role in driving business-to-business (B2B) sales, including attracting RFP opportunities, creating preference with buyers, directly contributing to sales wins, and even commanding a premium for products and services.
In this workshop we will explore:
- What being a “thought leader” in your industry means
- How you can build content to position you as a thought leader (it’s easier than you think!)
- How thought leadership can help your company win more business
- And more!
Business owners who provide professional (law, tax, marketing, web design, etc.) or educational services
It is imperative to add firstname.lastname@example.org to your approved senders' list to be able to receive event confirmations for SBDC events.
Shavonnah R. Schreiber, MBA, PCM, SNR Creative
The SBDC reserves the right to cancel a class for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you.
Pre registration is highly recommended. If an event is canceled or postponed and you have not pre registered we will not be able to contact you.
If you choose to register at the door you will need your mobile device so you can use it to complete your registration otherwise you will not be allowed to attend.
Satisfactory meeting room temperatures are difficult to maintain. Always bring a sweater or jacket to ensure comfort.
No children under the age of 16 are allowed in the workshop.
Only service animals allowed - If you need to bring a service animal with you to a workshop please contact us ahead of time.
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the Houston Center SBDC at (713) 752-8488 for accommodations, or if you have questions about this class.