Live Webinar - Marketing And Promotion For Your Restaurants Opening | Part 4

8/10/2021

9:30 AM - 10:30 AM

Location: Online

Registration is no longer available.

How do you know if you should open your new restaurant with a Grand Opening or plan a staggered Soft Opening? COVID 19 has impacted the way today’s guest communicates with their favorite restaurants. This presentation provides updated industry trends for marketing and promotion along with examples of recent restaurant openings that hit their target!

Highlights

Developing an opening marketing plan
Budget considerations
Using your Community to promote your restaurant’s opening
Using digital advertising
Pros and cons of introductory menu discounts and coupons

Presenter:

Chris Tripoli, FCSI, Hospitality Specialist

It is imperative to add sbdctraining@uh.edu and no-reply@zoom.us to your approved senders' list to be able to receive event confirmations and links to SBDC events.

Your registration confirmation email will contain a link to join the webinar via Zoom.

This webinar is part of a 4-part series. Click on the titles for more information and to register for the other three parts.

Part 1 - Opening a Restaurant After COVID
July 13 | 9:30 am-10:30 am

Have you dreamed of opening your own restaurant but aren’t sure how to make it happen? COVID 19 has presented some opportunities but has also created new obstacles to overcome. Join us as our experienced industry expert presents a complete overview of the opening process that will take you from Idea to Opening Day!

Part 2 - Create The Right Menu For Your Start Up Restaurant
July 20 | 9:30 am-10:30 am

Menus are the heartbeat of any restaurant. They tell your story, drive your revenue and direct your operation. So why are they so hard to get right? COVID 19 has created additional issues to overcome with increased item costs, product shortages and changing guest preferences. Join us as we discuss today’s menu development process for startup concepts.

Part 3 - Building Your Opening Staff In Today’s Post COVID Market
August 3 | 9:30 am-10:30 am

Selecting, training and retaining your new restaurant’s staff has never been more difficult. COVID 19 has presented a marketplace that offers less availability and higher hourly wages. During this session find out what you can do to overcome these obstacles.