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Ways of promoting to today’s guests has changed dramatically. Out with advertising and in with the age of digital marketing. Listen as Shawn Walchef, owner and operator of Cali BBQ in San Diego and provider of the podcast “Digital Hospitality” shares the steps he took to rebound from COVID 19’s significant revenue decline to success. We will discuss the quick pivoting he did with his concept, the many ways he marketed to his guests, and how well these new promotions worked.
Shawn Walchef, owner and operator of Cali BBQ
Chris Tripoli, FCSI, Hospitality Specialist
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