How to Identify Your Target Market

As a business owner your success depends heavily on how well you know and understand your target market.  You want to know everything you can about them; their demographics, buying habits, brand affinities, social media habits, and even their hopes and dreams.  This will allow you to sharpen your marketing and sales focus and grow your business more efficiently.  Attend and walk away with the tools to create your own personal customer avatar.   

Discover how to - 
• Pinpoint your unique selling proposition
• Identify and segment your ideal customer
• Use data to create a customer avatar
• Craft better content, save time and money, and ultimately increase sales and conversions  

Target Audience -  Business Owners who have been in business for a year or more

Speaker 

Shahara Wright, Esq. Author, Speaker, Business Development Strategist, and Business Lawyer, The CEO Effect, LLC.

Please Note:

The Houston Center SBDC reserves the right to cancel a class if sufficient enrollment is not met.  

Satisfactory meeting room temperatures are difficult to maintain.  Always bring a sweater or jacket to ensure comfort.

No children under the age of 16 are allowed in the workshop.

Only service animals allowed - If you need to bring a service animal with you to a workshop please contact us ahead of time.

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the Houston Center SBDC at (713) 752-8488 for accommodations, or if you have questions about this class.

If you choose to pay at the door please add $20 to the registration fee.