Getting Your Product on Store Shelves

9:30 AM - 12:00 PM
Location: Houston Center SBDC

Registration is no longer available.

Attend this session and hear from an award winning entrepreneur her best strategies for getting product on store shelves. She will share her experience and insight including how and where to start, how retail pricing really works, what it’s like to be a vendor for a major retailer, plus much more

Highlights include:

  • Tips for getting and preparing for a buyer meeting
  • Issues affecting pricing such as minimum orders, barcode requirements, and slotting fees
  • The importance of packaging and standing out on shelf space
  • Understanding retail pricing, including your costs, promo charge backs, MAP, MSRP, sales/promotions, minimum orders
  • Getting involved with Industry trade groups and organizations
  • Selling your product in non-retail outlets


Debra Myers, Big Cheese & Chief Excitement Officer, Enfusia

Debra Myers, Chief Excitement Officer at Enfusia, has won multiple awards for products and packaging.  She will share her successes as well as her failures and how to thrive when the odds are against you.  She’ll walk you through how to get your products on store shelves and more importantly, how to keep them there!

Please Note:

The Houston Center SBDC reserves the right to cancel a class if sufficient enrollment is not met.  

Satisfactory meeting room temperatures are difficult to maintain.  Always bring a sweater or jacket to ensure comfort.

No children under the age of 16 are allowed in the workshop.

Only service animals allowed - If you need to bring a service animal with you to a workshop please contact us ahead of time. 

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the University of Houston SBDC at 713-752-8488 for accommodations, or if you have questions about this class.

If you choose to pay at the door please add $20 to the registration fee.