Protecting Your Business with Trademarks

9:30 AM - 12:30 PM
Location: Houston Center SBDC

Registration is no longer available.

***Please Note: The Protecting Your Business with Trademarks workshop will not be held. ***

Strong trademarks (TMs) can help customers find your business, protect your brand, and serve as your unique identifier. A trademark can be any word, name, and/or symbol. In this session an Intellectual Property attorney will share with you concrete strategies you need to know to avoid the distraction and expense of trademark related mistakes.

Highlights include:
  • Selecting a strong TM
  • Reducing infringement exposure
  • Structuring TM ownership for the life of your business
  • Building the case for registering and maintaining a strong TM
  • Policing your TM
Target Audience:
This presentation is for individuals interested in learning how to: (1) use a trademark in their business while minimizing liability for infringement of someone else’s trademark, (2) take actions to develop and adopt a strong trademark in a business, (3) develop materials that support a state or federal trademark registration, and (4) police their trademark rights.



Anne Culotta, PhD, MBA, JD, LLM, Attorney, Culotta Law Firm, PLLC

Please Note:

The UH SBDC reserves the right to cancel a class if sufficient enrollment is not met.  

Satisfactory meeting room temperatures are difficult to maintain.  Always bring a sweater or jacket to ensure comfort.

No children under the age of 16 are allowed in the workshop.

Only service animals allowed - If you need to bring a service animal with you to a workshop please contact us ahead of time. 

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the UH Bauer College SBDC at 713-752-8488 for accommodations, or if you have questions about this class.

If you choose to pay at the door please add $20 to the registration fee.