Getting Started with Digital Marketing and SEO

9/19/2019
9:30 AM - 12:30 PM
Location: UH Bauer College SBDC, 2302 Fannin
Suite 200
Houston, Texas 77002
Registration Deadline Description Amount
9/19/2019 Register $29.00

Much of digital marketing centers on having an effective SEO strategy.  Effective SEO will drive traffic to your web site.  Effective digital marketing will convert them to customers. Whether you are just starting out or want to do it right the second time around make plans to attend this information packed session. 

The session will focus on six critical areas.

  1. Getting Started: understanding how search engines work, domain ownership, technology aspects for the beginner, the “science” behind real SEO practices
  2. SEO Aspects: important terminology, meta tags, keyword density, research tools, selecting keywords and key terms
  3. Social Media: understanding how social media impacts SEO and your brand
  4. Linking: reciprocal linking versus article directories
  5. Blogs: their use as a linking strategy
  6. Websites: design and layout tips

Presenter:

 Beth Guide, Owner, ACTWD/SEO411

Please Note:

Satisfactory meeting room temperatures are difficult to maintain.  Always bring a sweater or jacket to ensure comfort.

No children under the age of 16 are allowed in the workshop.

Only service animals allowed - If you need to bring a service animal with you to a workshop please contact us ahead of time.

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the UH Bauer College SBDC at 713-752-8488 for accommodations, or if you have questions about this class.

If you choose to pay at the door please add $20 to the registration fee.