How Small Businesses Can Leverage Mobile Spending this 2024 Holiday Season

By: Aries Payne

According to Adobe, mobile spending was anticipated to reach a record $69.8 billion during the 2024 holiday season—a significant portion of the $241 billion total expected from online retail spending. It's evident that more consumers are turning to their devices to shop, so it's become crucial that small businesses optimize their mobile presence. Doing so not only helps you stay relevant but also drives traffic and increases conversions. That said, here's how small businesses can leverage mobile shopping this holiday season.

Optimize Your Website for Mobile Spending

To attract and retain mobile shoppers, you need to ensure your website is mobile-friendly. It should be quick to load, easy to navigate, and have the ability to automatically resize to accommodate different screen sizes.

Next, your website should be optimized to support mobile payment options. Consumers appreciate the convenience of purchasing products without entering their credit card information. Therefore, allowing quick payment methods such as PayPal is one way you can improve the mobile user experience.

You should also ensure that your site is equipped to provide customer service when necessary. The easiest way to do this is to add a FAQs page or implement a chat feature to help address consumers' questions about your products, shipping, or return and exchange policies. Depending on your site, you can set up the chat function to be monitored by a dedicated employee or leverage AI to provide instant responses based on the user's input.

Note: Don't forget to test your website across multiple types of mobile devices to ensure it offers a seamless experience for all customers!

Use Mobile Marketing to Reach Holiday Shoppers

Many mobile marketing strategies can help your small business boost its visibility for shoppers on the go this holiday season:

Social Media Marketing – Create a social media schedule with targeted mobile-optimized ads and posts.
Influencer Marketing – Partner with local influencers to generate buzz around your products.
Push Notifications – If your business has an app, use push notifications to highlight special limited offers.
SMS Campaigns – Send out personalized text messages about holiday deals and discounts on your customers' favorite products. You can also offer those new to your brand an exclusive discount for select items as an incentive for signing up to receive SMS messages.
Geolocation Tags – Send targeted offers to nearby consumers. This is particularly useful if your business also has a storefront that shoppers can visit.

By optimizing your website for mobile and launching strategic mobile marketing campaigns, you can ensure your small business is positioned to attract more customers and maximize sales this holiday season!

For more insight on reaching consumers online, check out our recorded webinar or other marketing resources for small businesses.