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Why People Buy

There are many reasons why we buy a product or service. It could be to save money, reduce pain, increase pleasure, satisfy a curiosity, or save time. Whatever motivates that purchase, you as a business owner, must be aware of the “triggers” that will move your customer from “just looking” to the actual buying. Attend this session and get tips on how to quickly determine what your customer values, how to speak the same language as your customer, when to talk about features and benefits, understanding your own communication style, practicing conversation openers and identifying what is important to your customer plus much more!

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Featured Seminars!

06/19/2013
06/25/2013

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How to Talk to Your Banker

Learn how to prepare to talk to a banker about capital financing options.  Familiarize yourself with the 6Cs every underwriter looks at before approving a loan request. Get insight and advice from one of the industry’s leading small business lenders. This session is being provided to you at no cost compliments of the University of Houston Small Business Development Center, Houston Community College and Goldman Sachs 10,000 Small Business Initiative.   

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