Why People Buy
There are many reasons why we buy a product or service. It could be to save money, reduce pain, increase pleasure, satisfy a curiosity, or save time. Whatever motivates that purchase, you as a business owner, must be aware of the “triggers” that will move your customer from “just looking” to the actual buying. Attend this session and get tips on how to quickly determine what your customer values, how to speak the same language as your customer, when to talk about features and benefits, understanding your own communication style, practicing conversation openers and identifying what is important to your customer plus much more!
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