University of Houston Small Business Development Center
By: Tatyana Parham
In the age of digital media and content marketing, prioritizing a video marketing strategy can work wonders for small businesses in need of creative brand development. Videos can be a great addition to any small business's marketing strategy, as they are quickly becoming one of the most effective tools to drive traffic to your website, increase user engagement, and boost sales conversions. By investing in video marketing, small business owners in every industry can take their brand voice and promotional strategy to a whole new level. Read on to learn how to grow your small business with video marketing.
Quality Over Quantity
With the increase of easy-to-use online video platforms and editing software, there is an endless amount of video content available online. To get your brand noticed and stand out from the rest, focus on producing impactful high-quality videos, rather than pumping out subpar video content just for numbers. Your content will gain more visibility - which will drive more traffic to your website - if you ensure your videos are informative, entertaining, and something that consumers will actually want to watch. High quality videos also have the correct technical specs, so make sure to publish all your content with the right formatting for each platform.
Stream Live Video
Live video streaming across major social media platforms has given small business owners an exciting, new approach to interacting with their audiences. Consistently going live on Instagram, YouTube, or Facebook is a great way to boost engagement and increase brand awareness. Schedule a Live Q&A Session to give customers the opportunity to ask questions in real-time, or host a live interview with the CEO to discuss the original inspiration behind the business. By regularly sharing live video about relevant topics, you can present your team as industry experts and attract more potential customers.
Be a Storyteller
One of the best aspect of video is its ability to create a memorable brand experience through storytelling. Storytelling, which is best delivered through long-form video, engages consumers by expressing informational content through the lens of a narrative. Consumers naturally respond to relatable brands that represent real people with real stories. Use video to capture your brand's story and emotionally engage with target customers, which will significantly benefit your ROI in the long run.
While keeping up with video trends may be difficult, following these creative guidelines will get your video marketing strategy off to a great start. Don't forget to share video across multiple platforms to get more visibility and expand your reach to a wider audience.
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