Gen Z Marketing for Small Businesses


By Michelle Loredo

Including different age groups in your marketing strategy is fundamental for your business success. It can help you target specific groups and reach them effectively to generate sales. 

Gen Z is the new generation that will be joining the workforce after Millennials. They will also be taking part in a society that heavily relies on e-commerce. For your business to stay on top of the trends, you must closely follow the Gen Z marketing trends and see how they apply to your business. 

If you are looking for ways to improve your marketing strategy, do not fret. We have put together all you need to know about Gen Z and how to create marketing campaigns aimed at the age group. 

Who is Gen Z? 

According to the Pew Research Center, people born after 1996 are labeled as Gen Z. The oldest members of this generation are between the ages of 24 and 18. They are the most ethnically diverse group compared to the other generation and will most likely be the most educated generation. 

Technology is an integral part of what defines this generation. The Pew Research Center found that high school-aged Gen Z’s are constantly online about 47 percent of the day and 44 percent are online at least several times a day. 

They are social media and tech-savvy. According to 99 Firm Statistics, Gen Z’s are twice more likely to engage in e-commerce, but 67 percent still shop at brick and mortar locations. It is also estimated that they hold $44 billion in potential buyer power.

The best Gen Z marketing campaign includes a strong and authentic online. Be ready to adjust your website, social media presence, interact with customers online and continue to work on your online presence. 

Social Media and Gen Z 

Gen Z spends their free time online, and they tend to be active with businesses that have an established online presence. 

According to Statista, in 2019, these most use social media platforms used by Gen Z and Millennials were: 

The best way to reach them is to follow gen z marketing trends on the social channels they are active on. Depending on the platform, trends can be videos, memes and other visual media. Do not overwhelm yourself and try to do every trend. Evaluate what would be beneficial for your brand and what does not work for you. 

When you are creating your business’s marketing campaign, you need to include social listening in your strategy. The social listening strategy consists of monitoring your social media channels for any mentions of your business, competitors and other business-related items. This will help you get ideas on how your brand is doing and steps on making it better. The feedback you receive from your customers is a way you can see what is and is not working for your business. 

When creating content, make your body short and the point. Include relevant graphics and photos that are trending. 

SBDC Social Media Aimed Webinars

Do You Need More Help? 

The SBDC Network is here to help you in your marketing strategy. Our business specialists can help you market to Gen Z and successfully reach them. 

If you would like to work with one of our business advisors and specialists, you can request a no-cost appointment

We also have live and recorded webinars that point you in the right direction.