Small Business Marketing Workshop, Jan. 24

The Houston Center Small Development Business Center (SBDC) will host, "Small Business Marketing," Friday, Jan. 24 from 9:30 a.m. to 12:30 p.m. 

In this three-hour workshop, presenter Sherry Zarske of Marketing Depot Inc.,  will help attendees understand what makes a product or service unique, key differences between benefits and features, and how to determine what is important to customers in the buying process. 

Attendees will walk away knowing how to develop a simple and practical marketing strategy based on tips and tools proven to work. 

Highlights include: 

• Determining your goals and objectives 
• Methods to research your market 
• Methods to analyze what your competitors are doing 
• Creating a customer persona 
• Developing a marketing budget 
• Selecting the right mix of promotional tactics

To attend, register at the Houston Center SBDC.