Get Ready for Holiday Shoppers Here’s how consumers plan to shop this holiday season. E-commerce sales are booming—that’s a fact. But if you own a brick-and-mortar store, don’t worry: Customers do plan to shop in your stores this holiday season.
If you’re targeting specific demographics, know that both baby boomers (54%) and Gen Z (55%) plan to do the majority of their shopping in stores. This doesn’t mean you can ignore your website. In fact, you should be set up for mobile e-commerce, since 32% of millennials will be shopping on their phones this season.
You can help boost in-store sales by providing the inspiration consumers seek. Put a wide array of products on display. Depending on what you sell, group similar products such as “Gift under $10” or “Great Gifts for Teachers,” etc.