How to Prepare a Capability Statement and Market to Government Agencies

9:30 AM - 12:00 PM
Location: UH Bauer College SBDC, 2302 Fannin, Suite 200, 2302 Fannin, Suite 200
Houston, Texas 77002

Registration is no longer available.

Workshop Description:  The Federal Government spends approximately $500B annually.  Add in State and Local Government spending and there is a great opportunity for you to do business with the government to increase your revenue.  But it is a very competitive marketplace and you need to know how to market your business to government agencies to set yourself apart from your competitors.

One of the most important tools you can use in your marketing effort is a Capability Statement.  It is a snapshot of your company: who you are, what you’ve done, and what you can do for your customers.  It can open the door for further conversation with a potential customer and may lead to increased sales.

This workshop will introduce you to the types of Capability Statements and when each is used.  We will show you how to prepare a Capability Statement by explaining the subjects addressed and the information that goes in each one.

We will also introduce you to the seven steps in executing a government-marketing strategy.  This overview will provide you a repeatable process for identifying your target agencies and how to market your products and services to them.

Learning Objective:  The objective is to teach you how to develop a Capability Statement and provide you a basic understanding of how to market your business to government agencies.


LaToshia Norwood, Managing Partner, L’Renee & Associates, LLC

Tim Scarborough, CFCM, Director, UH Procurement Technical Assistance Center

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