Live Webinar - Vision, Mission, and Values | Building Your Business’s Legacy

Vision, Mission, and Values form the foundation for long-term, sustainable business success. Together, they act as a business’s internal compass—guiding decisions, shaping culture, and building trust with customers over time. In this session, participants learn how to clearly define where their business is going (vision), how it operates and creates value today (mission), and the values that guide behavior, decision-making, and impact (values).

Highlights: 

• Learn how vision, mission, and values drive business decisions
• Develop a growth-focused vision and strategic direction
• Create a mission that strengthens marketing and communication
• Use values as practical tools for leadership and operations

This live webinar is intended for early-stage and established business owners who want greater clarity, alignment, and practical tools to support intentional growth and long-term resilience.

Presenter:

Kayla Banda, Business Advisor, Marketing and Brand Strategist, and Author, Portland SBDC

It is imperative to add sbdctraining@uh.edu and no-reply@zoom.us to your approved senders' list to be able to receive event confirmations and links to SBDC events.

Your registration confirmation email will contain a link to join the webinar via Zoom.