How to Drive Traffic to Your Website: Content, Visibility, and Customer Engagement | Lamar State College Port Arthur SBDC
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| Add to Cart | No Fee |
This workshop shows small business owners and solopreneurs how to help prospective customers find their website and take meaningful steps toward becoming customers. Participants will explore clear, achievable methods for improving visibility through content, search tools, and everyday engagement practices.
Building on the previous session, we will look at how to create clear, useful content that gives customers a reason to visit your website (didn’t attend the last session? No problem — we’ll review the essentials at the beginning to get you up to speed). We’ll discuss how to decide what to share, how to talk about your business online, and how to show up consistently in ways that feel manageable.
The workshop also covers easy, everyday strategies that help your business appear in search results and stay active on social platforms — without requiring constant posting or advanced technical knowledge.
By the end of the session, participants will understand how to drive steady, meaningful traffic to their website using approachable content, improved visibility, and simple engagement strategies that support ongoing business growth.
Highlights:
- How to decide what kinds of content to create based on what customers want to know
- Using simple stories, photos, and short updates to build interest
- Choosing the right channels for your business and showing up consistently
- Basic SEO and keyword tips that make your content easier to find
- Practical engagement habits that build visibility and trust over time
This session is intended for small business owners and solopreneurs who want to strengthen their online presence, improve discoverability on Google, and build the digital foundations needed to thrive online.
Lunch provided.
Presenter:
Dani Nicholson, Founder, Lumiere Strategic Marketing
Event sponsored by:
It is imperative to add sbdctraining@uh.edu to your approved senders' list to be able to receive event confirmations for SBDC events.
Please Note:
Each person attending an event must have their own account. Multiple people may not register under one account.
The SBDC reserves the right to cancel a class for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur, we will use the email you provided to contact you.
Preregistration is highly recommended. If an event is canceled or postponed and you have not preregistered, we will not be able to contact you.
If you choose to register at the door, you will need your mobile device to complete your registration otherwise you will not be allowed to attend.
Satisfactory meeting room temperatures are difficult to maintain. Always bring a sweater or jacket to ensure comfort.
No children under the age of 16 are allowed in the workshop.
Only service animals allowed - If you need to bring a service animal with you to a workshop please contact us ahead of time.
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the Lamar State College Port Arthur SBDC at (409) 985-6531 for accommodations, or if you have questions about this class.
