Measuring What Matters: How to Evaluate Your Digital Marketing Performance | Lamar State College Port Arthur SBDC
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This workshop helps small business owners and solopreneurs understand how to measure whether their digital marketing is working — not just through sales, but through the early indicators that show if their visibility, engagement, and customer interest are growing. Participants will learn why it’s essential to look beyond revenue alone, what metrics provide meaningful insight, and how to use those numbers to make better decisions about time, budget, and strategy.
Building on the work completed in earlier sessions, this workshop explains how to evaluate the health of your website, Google presence, and content efforts using simple, easy-to-understand measurements. Even if participants haven’t attended previous workshops, we’ll provide a quick overview of the key concepts to ensure everyone can follow along and apply what they learn.
The session also covers how to think about marketing investment at different stages of business growth — helping owners understand what “enough” looks like, when to scale up, and how to align spending with goals and capacity.
By the end of the session, participants will understand how to measure the effectiveness of their marketing efforts using clear, actionable indicators — and how to use those insights to make smarter, more confident decisions that support sustainable business growth.
Highlights:
- Why it’s important to evaluate your marketing beyond sales numbers alone
- The core metrics to watch across your website, Google Business Profile, and content efforts
- How to interpret leading indicators (traffic, visibility, engagement, conversions) to understand what’s working
- How to align your marketing investment with your business stage and growth goals
- Practical ways to adjust your strategy based on what the numbers show
This class is designed for small business owners and solopreneurs who are actively marketing their business online and want a clearer, more practical way to evaluate whether their website, Google presence, and content efforts are driving real progress beyond just sales.
Lunch provided.
Presenter:
Dani Nicholson, Founder, Lumiere Strategic Marketing
Event sponsored by:
It is imperative to add sbdctraining@uh.edu to your approved senders' list to be able to receive event confirmations for SBDC events.
Please Note:
Each person attending an event must have their own account. Multiple people may not register under one account.
The SBDC reserves the right to cancel a class for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur, we will use the email you provided to contact you.
Preregistration is highly recommended. If an event is canceled or postponed and you have not preregistered, we will not be able to contact you.
If you choose to register at the door, you will need your mobile device to complete your registration otherwise you will not be allowed to attend.
Satisfactory meeting room temperatures are difficult to maintain. Always bring a sweater or jacket to ensure comfort.
No children under the age of 16 are allowed in the workshop.
Only service animals allowed - If you need to bring a service animal with you to a workshop please contact us ahead of time.
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the Lamar State College Port Arthur SBDC at (409) 984-6531 for accommodations, or if you have questions about this class.
