5 Strategies for Website Optimization | Houston Center SBDC

Understanding your customers attitudes, beliefs, and motivations regarding your product or service is critical when trying to optimize your website. This type of data is known as qualitative research. During this session, we will break down the five most important ways to use this data for your website optimization. You will leave knowing how to use and implement each technique, so you can start using them successfully on your website.

Highlights:

• Walk Through Your Customer's Journey - Experience your website as your customers do to spot problems and friction points
• Talk to the People Who Talk to Your Customers - Get insider insights from your customer service, sales, and account management teams who handle real customer questions daily
• Watch What People Do, Not What They Say - Use heat maps and user behavior data to see where people click, scroll, and get stuck on your website
• Ask Your Visitors Direct Questions - Set up simple feedback polls to get real answers about what's confusing or stopping people from buying
• Mine Gold from Customer Reviews - Turn existing reviews and feedback into a treasure trove of optimization insights using simple analysis techniques

This session is intended for business owners, entrepreneurs, and marketing professionals who manage or influence their business's website.

Presenter:

George Woodard, Website Marketing Manager | Marketing Operations Specialist, eLsqrd Media Group

It is imperative to add sbdctraining@uh.edu to your approved senders' list to be able to receive event confirmations for SBDC events.

Please Note:

Each person attending an event must have their own account. Multiple people may not register under one account.

The SBDC reserves the right to cancel a class for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur, we will use the email you provided to contact you.

Preregistration is highly recommended. If an event is canceled or postponed and you have not preregistered, we will not be able to contact you.

If you choose to register at the door, you will need your mobile device to complete your registration otherwise you will not be allowed to attend.

Satisfactory meeting room temperatures are difficult to maintain. Always bring a sweater or jacket to ensure comfort.

No children under the age of 16 are allowed in the workshop.

Only service animals allowed - If you need to bring a service animal with you to a workshop please contact us ahead of time.

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the UH SBDC at (713) 752-8488 for accommodations, or if you have questions about this class.