Getting Your Product on Store Shelves | Houston Center SBDC
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| Add to Cart | $39.00 |
Attend this session and hear from an award-winning entrepreneur her best strategies for getting product on store shelves. She will share her experience and insight including how and where to start, how retail pricing really works, what it’s like to be a vendor for a major retailer, plus much more.
Highlights:
- Tips for getting and preparing for a buyer meeting
- Issues affecting pricing such as minimum orders, barcode requirements, and slotting fees
- The importance of packaging and standing out on shelf space
- Understanding retail pricing, including your costs, promo charge backs, MAP, MSRP, sales/promotions, minimum orders
- Getting involved with Industry trade groups and organizations
- Selling your product in non-retail outlets
This session is intended for business owners wanting to learn how to manage the retail process.
Presenter:
Debra Myers, Big Cheese & Chief Excitement Officer, Enfusia
It is imperative to add sbdctraining@uh.edu to your approved senders' list to be able to receive event confirmations for SBDC events.
Please Note:
Each person attending an event must have their own account. Multiple people may not register under one account.
The SBDC reserves the right to cancel a class for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur, we will use the email you provided to contact you.
Preregistration is highly recommended. If an event is canceled or postponed and you have not preregistered, we will not be able to contact you.
If you choose to register at the door, you will need your mobile device to complete your registration otherwise you will not be allowed to attend.
Satisfactory meeting room temperatures are difficult to maintain. Always bring a sweater or jacket to ensure comfort.
No children under the age of 16 are allowed in the workshop.
Only service animals allowed - If you need to bring a service animal with you to a workshop please contact us ahead of time.
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the Houston Center SBDC at (713) 752-8488 for accommodations, or if you have questions about this class.
Presenter(s):
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Debra Myers
A licensed cosmetologist and aesthetician since 1986, Ms. Myers has worked in the skin care and cosmetics industry for over 30 years. Ms. Myers worked for several large cosmetic companies such as Elizabeth Arden and Chanel before starting Enfusia. Enfusia is a bath products manufacturing company based in The Woodlands, started by Ms. Myers after she found no truly natural remedies to deal with her adult eczema. As a medical aesthetician, Debra knew how she wanted her products to perform on the skin. Enfusia now focuses on the bath space and can be found in stores nationwide and online. Enfusia has stayed true to their principles. All products are vegan, free of parabens, SLS and dyes. Enfusia manufactures all their products in Texas. They also give a part of every soap bar sold to the non-profit, Free the Captives. Debra is active in her church and community and is an instructor at the University of Houston, Small Business Development Center. |
