Write Like a Thought Leader | Houston Center SBDC

9:30 AM - 12:30 PM
Location: Houston Center SBDC, 1455 West Loop South, Suite 900, Houston, TX 77027
Add to Cart $19.00

Subject-matter experts of all types must position themselves as the go-to experts in their niche to win business. Learn how to find your thought-leadership niche and frame your expertise as stories that serve your audience and can fill your content calendar for months to come. Thought-leadership articles don’t require research because they’re born of your expertise. During this workshop, you will experience a live, story-framing demonstration and leave the session with a list of story ideas that you can begin writing immediately.


  • Understand thought leadership and what it takes to write like a thought leader
  • Articulate your thought leadership niche
  • Learn how to frame your story by turning your expertise into articles that serve the needs of your audience  
  • Generate a list of headlines for thought-leadership articles that you can write and publish 

This class is intended for business owners who want to position themselves as the go-to expert in their area. 



Rhea Wessel, Writer and Founder, The Institute for Thought Leadership

It is imperative to add sbdctraining@uh.edu to your approved senders' list to be able to receive event confirmations for SBDC events.

Please Note:

Each person attending an event must have their own account. Multiple people may not register under one account.

The SBDC reserves the right to cancel a class for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur, we will use the email you provided to contact you.

Preregistration is highly recommended. If an event is canceled or postponed and you have not preregistered, we will not be able to contact you.

If you choose to register at the door, you will need your mobile device to complete your registration otherwise you will not be allowed to attend.

Satisfactory meeting room temperatures are difficult to maintain. Always bring a sweater or jacket to ensure comfort.

No children under the age of 16 are allowed in the workshop.

Only service animals allowed - If you need to bring a service animal with you to a workshop please contact us ahead of time.

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the Houston Center SBDC at (713) 752-8488 for accommodations, or if you have questions about this class.

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