Getting Your Product on Store Shelves | Houston Center SBDC
This event is now closed.

9:30 AM - 12:00 PM
Location: Houston Center SBDC, 1455 West Loop South, Houston TX 77027

Registration is no longer available.

Attend this session and hear from an award winning entrepreneur her best strategies for getting product on store shelves. She will share her experience and insight including how and where to start, how retail pricing really works, what it’s like to be a vendor for a major retailer, plus much more

Highlights include:

  • Tips for getting and preparing for a buyer meeting
  • Issues affecting pricing such as minimum orders, barcode requirements, and slotting fees
  • The importance of packaging and standing out on shelf space
  • Understanding retail pricing, including your costs, promo charge backs, MAP, MSRP, sales/promotions, minimum orders
  • Getting involved with Industry trade groups and organizations
  • Selling your product in non-retail outlets


Debra Myers, Big Cheese & Chief Excitement Officer, Enfusia

Debra Myers, Chief Excitement Officer at Enfusia, has won multiple awards for products and packaging.  She will share her successes as well as her failures and how to thrive when the odds are against you.  She’ll walk you through how to get your products on store shelves and more importantly, how to keep them there!

It is imperative to add to your approved senders' list to be able to receive event confirmations for SBDC events.

Please Note:

The SBDC reserves the right to cancel a class for insufficient enrollment, weather emergencies, and other unforeseen circumstances.  Should a cancellation occur we will use the email you provided to contact you.      
Pre registration is highly recommended. If an event is canceled or postponed and you have not pre registered we will not be able to contact you. 

If you choose to register at the door you will need your mobile device so you can use it to complete your registration otherwise you will not be allowed to attend.  

Satisfactory meeting room temperatures are difficult to maintain.  Always bring a sweater or jacket to ensure comfort.

No children under the age of 16 are allowed in the workshop.

Only service animals allowed - If you need to bring a service animal with you to a workshop please contact us ahead of time.

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the Houston Center SBDC at (713) 752-8488 for accommodations, or if you have questions about this class.