Webinar - Leveling Up Your Food Business: Trade Show Basics

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With the pandemic limiting our ability to go from store to store on an ongoing basis, being able to meet many buyers all in one place can be a great way to get a years worth of wholesale leads in a week.  Trade shows can provide your business regional and national exposure to thousands of small and large stores, as well as face time with influential consumers that can give you insight into new markets.

Many trade shows planned for Fall 2021 are still looking to move forward.  Some will happen in person with fewer vendors to allow for more open space, while others are moving to fully digital formats. This program will discuss both in person and virtual formats.


  • Making the most of your trade show dollars
  • Using trade shows as an educational opportunity
  • Major food trade shows and what you can expect in terms of cost
  • Attending a show versus exhibiting at a show
  • Building an attention grabbing booth
  • Sales and sample strategies


Marty Butts, Owner, Small Potatoes