University of Houston Small Business Development Center
What are focus groups and how do they work? Gathering market research is essential to your business. A focus group will provide you with key information you’ll need to determine how your product will fare within your customer base. During this webinar focus group expert, Edgardo de la Garza, will walk you through what focus groups are, when you to use them, how to conduct an online focus group, and much more.
Edgardo de la Garza, DLG Research