University of Houston Small Business Development Center
Referrals are always at the top of the list of business in regard to how they would like to generate leads. However, they are often time the most overlooked by salespeople. When polled over 70% of happy clients say they would provide a referral while less than 15% of salespeople ask. Learn why salespeople see referrals as a challenge while also learning some of the attitudes and techniques that will jumpstart your referral process.
Neal Benedict, President, Silver Brick Sales Solutions