Workshop Description: The Federal Government spends approximately $500B annually. Add in State and Local Government spending and there is a good opportunity for you to sell your products and services to the government. But it is a very competitive marketplace and you need to know how to market your business to set yourself apart from your competitors.One of the most important tools you can use in your marketing effort is a Capability Statement. It is a snapshot of your company – who you are, what you’ve done, and what you can do for your customers. It is also known as your business resume. It can open the door for further conversation with a potential customer and may lead to increased sales.
Tim Scarborough, CFCM, Director, UH Procurement Technical Assistance Center