University of Houston Small Business Development Center
Story-telling is a unique way to connect with your customers as long as it is sincere, compelling, and truthful. Big companies do a great job telling stories – think Nike, Apple, and Weight Watchers, just to name a few. We all like stories, they’re easy to remember, engaging, and provide a connection.
In this crowded market place you and your business need to stand out. By telling personal and impactful stories you will be able to create a deep connection with your prospects which will lead to higher sales.
Tom Jackobs, Impact Pilot