Protecting Your Business with Trademarks

Strong trademarks (TMs) can help customers find your business, protect your brand, and serve as your unique identifier. A trademark can be any word, name, and/or symbol. In this session an Intellectual Property attorney will share with you concrete strategies you need to know to avoid the distraction and expense of trademark related mistakes.
 
Highlights include:

• Selecting a strong TM
• Reducing infringement exposure
• Structuring TM ownership for the life of your business
• Building the case for registering and maintaining a strong TM
• Policing your TM

 
Target Audience:

This presentation is for individuals interested in learning how to: (1) use a trademark in their business while minimizing liability for infringement of someone else’s trademark, (2) take actions to develop and adopt a strong trademark in a business, (3) develop materials that support a state or federal trademark registration, and (4) police their trademark rights.

 

Presenter:

Anne Culotta, PhD, MBA, JD, LLM, Attorney, Culotta Law Firm, PLLC

Please Note:

Satisfactory meeting room temperatures are difficult to maintain.  Always bring a sweater or jacket to ensure comfort.

No children under the age of 16 are allowed in the workshop.

Only service animals allowed - If you need to bring a service animal with you to a workshop please contact us ahead of time. 

If you choose to pay at the door please add $20 to the registration fee.