Social Media Branding

Social media is an essential way for you to connect with audiences and to position yourself as an expert in your field. With the effective use of social media you can amplify your core message and reach out to new markets.  But before you start using social media you owe it yourself to be thoughtful about how you will present yourself or your business.  This branding will set the stage for future success.   

This presentation will cover the basics on how to incorporate social media into your communications strategy while being mindful of brand consistency for language and visuals. You will learn tips on how to use social media for personal and business branding, from writing out your brand statement to identifying keywords to incorporate into your messaging.  

Highlights include:

• How to use Google Alerts, Twitter Advanced Search, RowFeeder, Sprout Social and Hootsuite
• Creating your message and brand 
• Selecting your social channels
• Essentials of “social listening”
• Social media best practices

Presenter:

Sandra Fernandez, Social Media Strategist

Please Note:

Satisfactory meeting room temperatures are difficult to maintain.  Always bring a sweater or jacket to ensure comfort.

No children under the age of 16 are allowed in the workshop.

Only service animals allowed - If you need to bring a service animal with you to a workshop please contact us ahead of time. 

 

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